When social media was setting its ground, it was mainly with the intent of connecting people to their friends and families abroad and sharing photos. Over time, a lot has changed. Social media has become much more than a communication tool. It has been interwoven with SEO to boost sales by attracting visitors. However, you should note that if you are to benefit from this tool, you should give value to your audience.
That should be through creating quality content and being reliable. Well, SEO and social media marketing might not be the simplest things to do as they will require much of your time and effort: especially if you are just getting started. However, you should be motivated that the prize you get at the end of the day is worthy. You must be having doubts regarding how social media marketing can boost your SEO ranking. Here are points that will answer your questions.
- Link building
As you might well be aware, link building is a strategy that will put your site at the top of the SERPs. Social media marketing will go a long way in boosting your link building strategies. You should not underestimate the power of hashtags. It is an effective way of encouraging external sites to link to yours. Social media offers you the best platform to source for the links. Activities such as commenting on discussions and threads will give you an opportunity to share your links and have people go to your site.
Note that the more external links your site gets, the better your site looks in the eyes of Google. You will get rewarded for that through ranking. You should also note that quality still has to be upheld. Provided your content is valuable and of high quality, the external links will help you build authority for your site.
- Social sharing
Social sharing will boost your SEO efforts. It extends your reach. An almost similar practice will help you gain popularity: that is if you buy real Instagram likes and comments. You will boost your brand image and increase your credibility with minimum effort. Social sharing and buying likes will increase your brand’s authority, and you will rank for that.
To encourage social sharing, you can create a call-to-action. The more your content is shared, the more followers you get and consequently more traffic to your site.
- Engaging your audience
Why social media is a useful platform is because it gives you the opportunity to engage your audience. Why is that important? It is one of the most effective and efficient ways of creating brand awareness and creating customer loyalty. Replying to the customers’ comments and questions humanizes your brand. More so, the customers feel that the business has their best interest in mind and are more likely to stick around.
Engaging your audience through social media also helps you identify the real issues that your customers are facing and gives you better grounds to address them it leads to improved products and services further boosting your SEO efforts. Improving your content from suggestions you get through engaging your clients will have Google rank you for being able to provide value to the users.
- Collaborating with influencers
If you are a beginner and your brand is not established. Working with influencers will boost SEO. Note that influencers have a good following, you could use that to your advantage. Nevertheless, you need to note that working with influencers in your niche is equally essential. You need quality traffic that will be interested in what you have in the offering.
You have probably heard about link building. Link building is a significant contributor to the ranking you get in the SERPs. Working with influencers will help you with that. You could also be beneficial to the influencers. For instance, if you have quality content that is relevant to their niche, you can have them post it and drop a link to your site. The influencer will have more views on the content, and you will benefit from backlinks. Do not work alone, collaborate through social media and boost your SEO.
- Reaching a mobile audience
The world is going mobile. Sixty percent of Google search queries originate from mobile devices. What that means is that a more significant percentage of your potential customers use mobile devices as opposed to desktops. It also means that for you to have these people visiting your site, you have to get to them through social media platforms as that is where they will spend most of their time online.
Having social media presence increases your visibility hence traffic. The more the people visit your site, the higher the chances of your site ranking better.
- Raising brand awareness
As aforementioned, social media marketing contributes immensely in increasing brand awareness. Social media platforms give you an avenue for engaging your audience, building it and at the same time building your brand. With time, your brand becomes more recognizable which makes people more inclined to click on your site.
The more the traffic you get, the more leads you get and the higher the chances of increasing conversions and sales.
- Paid Ads
The beauty of social media marketing is that you will not have to depend on organic traffic to boost your sales solely. Your options are limitless. You can have the paid ads to work for your SEO. With that, you will be using social media to get more clicks on your site. You can back this up by creating quality and exciting content that will make the audience visit again.
One thing will lead to another. You will increase your website’s dwell time, something that Google will take note of and rank you for.
Social media comes with immense benefits for your SEO efforts and business in general. It is a platform that you can use to connect to your customers, learn from them and use the information to improve your products and create better SEO strategies. Put it to the test today.